The Football League has signed a has signed a three-year partnership deal with Chevron that will see its Texaco brand become an Official Partner of The Championship.
Mandy Hodson, Chevron's Manager Brand, Europe, commented, "This is a great opportunity to increase awareness of the Texaco brand and we're delighted to have signed such a high profile partnership with The Football League. The Football League Championship has a nationwide coverage that fits well with the Texaco network - 700 of 1,000 Texaco-branded service stations in the UK are within a 30-mile radius of a football club in this league.
"We will also be looking to work with the clubs on their Community programmes to bring the Texaco brand into local communities and also introduce the Texaco Group Loyalty scheme programme for the club fans. This is along with several initiatives we have in the pipeline to bring the sponsorship alive at a local level," she said.
In addition, the Texaco brand has also become the title sponsor of the exciting all new Championship Fantasy League, which will be named Texaco Fantasy Football. Texaco Fantasy Football has been developed by The Football League in conjunction with Fantasy Games Ltd, the original creators of the Fantasy Football League. The game is free to play and can be accessed online at http://fantasy.football-league.co.uk/
The competition offers regular prizes for individual players and superleagues throughout the season including exclusive behind the scenes tours of a championship clubs, VIP tickets to the 2009 Coca-Cola Championship Play-Off Final at Wembley, Texaco fuel vouchers to help you get to your next match and a variety of signed Championship Club merchandise.
Stewart Thomson, Commercial Director of The Football League said: "The Texaco brand has been synonymous with sport in the UK for many years. We're delighted to have such a prestigious name involved with the Championship. It is hugely encouraging for our clubs, and their fans, to see such an instantly recognizable brand partnering with The Championship. I'm sure this relationship will prove extremely successful for everyone."