Back to his roots striker Gary McSheffrey has targeted a Premier League return for himself and Coventry City after re-joining the Sky Blues from Birmingham City.
McSheffrey, a free agent following his release by Birmingham, is back at his home town club four years after making a £4million move to St Andrews.
The switch back across the West Midlands means that he will next term be playing in the npower Championship rather than the top flight.
But, nine years after the Sky Blues were relegated from the Premier League - in what was McSheffrey's second campaign as a member of the first team squad - the 27-year-old striker aims to spearhead the drive back towards the top level.
"I'm relishing the challenge," he said after becoming the first signing made by Coventry's new Manager Aidy Boothroyd.
"With the players already here and the additions the Manager's going to make," he added, "we can push on to better things for the club."
During McSheffrey's four years away from the Ricoh Arena the Sky Blues have underachieved, finishing no higher than 17th while the striker has twice enjoyed Birmingham gaining promotion from the Championship.
"Once you get a taste of being at the top end of the table," he said, "you get used to it - and I'm determined to get back up there with Coventry.
"I've watched them when I've had the chance over the last few years and the trend has seemed to be for the team to play really well from Christmas to the end of February, but then to drop away again.
"Anything worse than the finishes they've had in the last season or two would be failure, so there's only one way to go and that's back up the table."
As he looks to get the Sky Blues back in a challenging position McSheffrey is hoping to play a full season of football in for the first time in two years.
After being a regular in the Birmingham side that won promotion in 2007 and were then in the Premier League during the following season, a knee problem cost him much of the 2008/09 campaign and last year saw him loaned out to Leeds United.
He said: "At Birmingham I had two happy years then one year of injury and one of frustration, so there are two years of my career I want to make up for.
"That's my aim and I can't wait for the new season to start - it's going to be awesome running out at the Ricoh again."
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