Cardiff City have announced plans to honour the Emergency Services through a reduced ticket scheme as part of their continuing 'I'll Be There' campaign.
As part of their centenary celebrations, the club has launched the 'I'll Be There' initiative to remind Bluebird fans of their roots and bring the local community together.
And to recognise their vital work, South Wales Emergency Services have been handed 999 match-tickets for Cardiff's Championship clash with Doncaster Rovers in August for just £9.99 each and £5 for concessions.
The tickets will be offered to members of staff and their families working for the Welsh Ambulance Services, South Wales Fire and Rescue Service, South Wales Police and Coastguards.
"It is one way the club has of thanking the emergency services for all their hard work and care here at the Cardiff City Stadium, within the capital itself and across South Wales," said Cardiff Chief Executive, Gethin Jenkins.
"Their work often goes unrecognised, so this is an opportunity to say a big 'thank you' for their efforts and dedication 24 hours a day, 365 days a year. Of course, without them we couldn't have a matchday."
'I'll Be There' are words embedded in Cardiff City's history, dating back to 1926 when it was chanted by supporters on the terraces around the time of the General Strike.
Sung by miners, the words united the city and valleys as coal travelled to the docks along the Taff Vale railway line from the Rhondda, and now represents a unique football song that defines not only the club's, but the region's history.
"Recognition like this is much appreciated by our staff," added Gordon Roberts, Acting Regional Director of the Welsh Ambulance Services.
"The Welsh Ambulance Services along with the other Emergency Services have a close relationship with Cardiff City FC and it is a nice though on the part of the club. We wish the Bluebirds every success for the coming season."
Tickets for the game can be purchased by visiting the stadium's ticket office in person, with a valid staff ID Card.
Gavin Megaw, Director of External Affairs at The Football League, commented: "It is great to see Cardiff City recognising our Emergency Service heroes with this innovative and worthy scheme.
"Well done to the club for taking such a commitment and I would encourage all fans in the area to show their support in any way they can."
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