This season Brighton & Hove Albion shirts will carry specially crafted gold sleeve badges to mark the club's promotion as champions to the npower Championship.
Created by Sporting iD, an official licensee of The Football League, the 'League 1 Champions' badges will be worn by Seagulls players throughout the 2011/12 campaign.
David Malkinson, Head of Marketing at The Football League said: "Winning promotion as champions of the division is a huge achievement and the sleeve badges are a superb way for The Football League to recognise Brighton's success on the pitch last season."
Club shirts with 'Champions' badges, player names and numbers are available from the official club store and the online shop.
Sporting iD are creators of shirt names, numbers and badges for some of the world's greatest clubs, league and nations that has been supplying Football League member clubs since 1999.
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