There's more than just individual pride to play for in the Phones 4u Fantasy Football, the official fantasy football game of The Football League, you can also represent the npower Championship club you've supported all your life.
The finest fantasy football minds combine in the Fans Championship to win some brand new phones, courtesy of Phones 4u, and a behind the scenes stadium tour.
Bristol City lead the way in the overall standings and enjoy a slender 3.8-point lead over Leeds United, but it's fellow npower Championship side Sheffield Wednesday that have dominated in January.
Much of the Owls' success this month has been down to one man, Scott Wasilewski and his team RoadToThePrem.
Scott has swept all before him in the first month of 2013 and currently holds a six-point advantage in the race to be January's Manager of the Month.
However, even though Scott's allegiance has guided Wednesday to the Fans Championship summit this month, he's looked elsewhere for the players that make up his XI.
Leicester City hit-man Chris Wood and Watford's in-form duo Matej Vydra and Troy Deeney have combined for 71 Phones 4u Fantasy Football points in January.
That amounts to 59% of Scott's monthly total and it's a percentage that could go up when Wood and his Foxes team-mates welcome Wolverhampton Wanderers to the King Power Stadium on Thursday.
RoadToThePrem are sitting in 101st position in the season-long game and Sheffield Wednesday have played a part in his success, contributing a valuable 21 points so far.
Jordan Shaw and Gary Slocombe have also done their bit for the Owls' Fans Championship ascendancy after both notched over 100 points since December.
There's a welcome core of three Wednesday players in Shaw's Reggiez Allstarrz, including new arrival Leroy Lita who scored a debut winner against Charlton Athletic on Saturday.
Slocombe meanwhile, the manager of Ole, Ole, Ole, Ole, Rodri, Rodri!!!!! may be considering a new name for his team after the Barcelona B forward's loan deal at Hillsborough came to a premature end.
Cardiff City and Watford are trailing in Wednesday's January wake, but their league form suggests they'll be in contention for the February honours.
Phones 4u Fantasy Football is the official fantasy game for the npower Championship - click here to select your npower Championship fantasy 11 and represent your team in the Fans Championship.
Each week on Twitter we ask fans to say which player would be the first name on their Phones 4U Fantasy Football team sheet that week - tweet us your pick for the weekend using #fantasypicks4u - the best will get a mention on the game!