BBC London 94.9 Football Presenter Phil Parry praises the clubs that work hard to support and develop their fan base
There are many enjoyable and interesting aspects to my job.
From the opportunity to sample new and exotic places, from Transylvania to Scarborough, to the fact that I can earn a crust talking to people about the greatest game in the world.
A surprising amount of this social intercourse takes place at the school gate at drop off and pick up times.
There's a super spread of teams represented by the parents at my daughter's school, and while they can't be called entirely representative of the view of all fans, the opinions I garner give me an insight into the mood of the supporter base.
Just the other day I was accosted, in the nicest possible way, by one mum whose opening gambit was along the lines of: 'One hundred pounds we shelled out for the weekend and they were rubbish'.
It kick-started a discussion about the cost of taking the family to an away game these days and the QPR showing at Coventry.
It was just one person's view, of course, but she's a committed and loyal supporter and her insights are invaluable and important.
The next time we caught up she was ebulliently extolling the virtues of the R's after their Carling Cup victory and asking me why I hadn't been there!
I tried to explain that I can't pick and choose where I go and while my desire might point me in one direction, the boss will usually shove me elsewhere, quite often up north.
So the connection that my playground posse gives me to events elsewhere is an invaluable one.
We may all think that our inside knowledge allows us to arrive at informed opinions, but the thoughts of people who lay out hard-earned cash each week are critical, because without the fans there would be no need for football coverage.
The people who talk to me while the kids line up for class are the lifeblood of the game - both now and in the future.
They are the men and women who are developing and educating a new generation of fans and inducting them into the society of supporters.
I was taken to live sport from a young age by my dad, and I have used his example to introduce my two youngsters to football and other sports.
It is for that reason that clubs in The Football League continue to understand the importance of family attendance at games.
Attractive pricing policies, special deals and the creation of areas where even very young fans can attend without becoming too overwhelmed, intimidated, or subjected to offensive and foul language are paramount.
It has concerned me recently when the school run football parliament reported that increased costs at certain grounds were forcing a rethink about the ability to take the whole family to the game.
Football cannot afford a lost generation either from a financial point of view or, more importantly, from the spiritual perspective.