What's Your Goal is a nationwide work experience scheme designed to inspire young people to explore the vast and varied careers found in our national sport.
Working in partnership with npower, The Football League Trust are seeking to support young people's employment opportunities for the future, by showcasing the wide range of job opportunities available within football and demonstrating that you don't have to be the star player on the field to make your mark within the industry.
What's your Goal? 2012 will see The Football League Trust and its partner work with all 72 clubs in The Football League to offer over 300 valuable work experience placements to school children in Years 10-11 in their local areas.
Clare McDougall, npower's Head of Community and Education, stated: "With one-in-five young people not able to find work at the moment and competition within the jobs market being so tough, it's even more important that young people are given the opportunity to equip themselves with the skills and experience they need to successfully enter the world of work. What's Your Goal 2012 is designed to encourage young people to consider the genuine job opportunities that are available within the football industry, in their local areas."
Birmingham City's chief executive Karren Brady said: "What's Your Goal is a fantastic way to show young people that you don't need to score goals to shoot to the top in the football industry.
"Whether you're passionate about business, photography, presenting or refereeing the nation's favourite sport, this scheme offers young people a great way to learn skills from the best in the business."