Southend United have won the Family Club of the Year for League 1 at the 2009 Football League Awards incorporating FourFourTwo's Top 50 Football League Players.

The club received the award at a gala dinner at Grosvenor House, Park Lane on Sunday evening in front of more than 800 attendees from clubs, sponsors and the football industry.

Southend United displayed evidence of a wide range of family-focused initiatives, such as family days at matches, the Southend United School initiative, family entertainment and opportunities to meet the players, and take part in half-time penalty shoot-outs. Additionally, the club offer many kids-discounted tickets, and family pricing structures. They also fully support The Football League's 'Enjoy the Match' campaign.

The judges in this category commented that Southend United offered "outstanding and well thought through family entertainment and a superb junior membership scheme."