For this Award, judges were looking for excellence in design, editorial content, innovation and value for money. The matchday programme remains a vital part of the game for many fans, containing all the latest stats on the opposition and news from the home bench.

This category looks to recognise the hard working programme team who put in many hours to pull together such a compelling read, week in and week out.


Brighton & Hove Albion - Seagull
With the club moving to their new stadium, Brighton & Hove Albion's matchday programme, Seagull, went through a redesign in order to reflect the dynamic change. The revamped publication includes top editorial features penned by respected national journalists, an e-edition and imaginative photography that combine to result in a fantastic match programme.

Burnley - Claret & You
Presented as a magazine, rather than a programme, Claret & You, offers supporters a bright, colourful, feature-packed publication. Designed and produced in-house, the magazine includes exclusive player features, nostalgia, celebrity contributors and bespoke imagery as well as utilising social media to generate content.

Huddersfield Town - Give us an H
The club's in-house programme, Give us an H, offers supporters wide-ranging editorial including exclusive club content, copy focusing on the wider issues in football and high quality bespoke imagery. Special mention should be made regarding the club's use of social media, whereby supporters are able to select the content for specific sections of the programme via Twitter and Facebook.

Notts County - The Mag
After undergoing a complete redesign, The Mag offers supporters up-to-date club news, behind-the-scenes features, in-depth discussions and extended interviews with staff and players. Communication and interaction with supporters is held in high regard with features such as Magpies Mailbox and You Pies, as well as allowing fans to write columns.

Swindon Town - Swindon
Swindon's classy programme offers supporters unique player content and behind-the-scenes exclusives as well as extras such as Collect-A-Cards, covering current and former players, and a fun junior section. An emphasis on social media means QR codes direct supporters to the club's official Facebook page, where discussions and further content is available.

Torquay United - TQ1
Redesigned for the 2011/12 season, the TQ1 programme offers sharp and interesting editorial partnered with in-house photography and intricate design work. Special mention must be made regarding the emphasis placed on adding personality to the club and players through a number of in depth lifestyle interviews and features, something met with great feedback from supporters.