The Football League Awards 2014 - Please click here for live blog and video
Steve Fletcher has been honoured with The Sir Tom Finney Award at The Football League Awards 2014.
Fletcher received the award at the gala ceremony at The Brewery, London, on Sunday evening in front of over 600 guests from clubs, sponsors and the football industry.
This year a total of 36 clubs were shortlisted for 17 awards.
After joining the Cherries as a teenager from Hartlepool United in 1992, Fletcher went on to play 728 times for the South Coast club in a career that included 121 goals and three promotions.
He finished his playing days on a high, winning promotion to the Sky Bet Championship in 2013 and continues to serve the club as Head of Recruitment and an ambassador.
On winning the award, Fletcher said: "I'm very honoured and proud to receive the Sir Tom Finney Award. Never in my wildest dreams, as a young lad kicking a ball around the streets of Hartlepool, could I ever have imagined this would happen to me. I am truly humbled."
Formerly known as the 'Credit to the Game' award, The Sir Tom Finney Award is presented to a player that has had an outstanding career in its competitions in honour of Preston North End and England legend Sir Tom Finney, who died last month.
Shaun Harvey, Chief Executive of The Football League, said: "Sir Tom Finney's talent, loyalty and commitment marked him out as a truly exceptional player and a model professional. We are delighted to name this award in his honour and present it to those players that, like Sir Tom, set standards that others aspire to.
"Steve Fletcher has been an outstanding ambassador for AFC Bournemouth and football in The Football League. For more than 20 years he's been adored by Bournemouth fans and feared by opposition defences in equal measure. He is a very worthy first recipient of the Sir Tom Finney Award.
"The Football League Awards 2014 has given us the opportunity to reward outstanding achievement, both on and off the pitch, by Football League clubs.
"Every one of tonight's winners is a worthy recipient of their award and all the other nominees have helped set an exceptional standard this year.
"It has been a tremendous celebration of life in The Football League."
Preston North End General Manager, Ben Rhodes, said: "Sir Tom is an iconic figure to our football club, our city and for English football and he was the epitome of fair play and loyalty. Whoever wins this award, this year, and beyond, will do so in honour of his great service to the game and his professionalism. It is wonderful that his name can live on in this way."
The Awards were streamed live on The Football League's official YouTube and Facebook pages, as well as official club websites and YouTube channels for the first time ever.
To find out more about The Football League Awards, and for a full list of Award categories, please visit www.FLAwards.com.