AFC Bournemouth players, staff and supporters have been getting their hands dirty to help clean up the town.

The club's Green Goals project involves a number of Community Clean-up days throughout the season.

Players and fans have carried out litter picking, rubbish clearing and general maintenance around Kings Park.

The scheme was devised by the club in conjunction with the local council, and various commercial partners.

Fans who take part can win club goodies and match-day tickets.

Cherries' Commercial Manager Rob Mitchell said: "The club is proud to be a partner in the Green Goals project.

"The clean ups are an overwhelming success and an enjoyable experience for everyone.

"By encouraging everyone to work together, we can all help improve our environment."

The Football League Trust has recently announced a partnership with the Environment Agency aimed at improving the environmental performance of all 72 Football League clubs.

Funding that clubs receive from the Trust will now be linked to their eco-credentials.

Football League Trust General Manager Dave Edmundson said: "Football League clubs are at the heart of their community - and we want that heart to be green.

"AFC Bournemouth's Community department have set a great example to other small and medium sizes businesses in the community by improving their environmental performance.

"The funding from the Trust will be linked to the work done to reduce their environmental impact, as well as encouraging others to go green."

Environment Agency Director of Communications Adrian Long said: "Football clubs are a business. It makes business sense to cut costs on waste, water and energy use.

"The Environment Agency will provide advice and guidance to all clubs, which is good for the clubs, and good for the environment."

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