Cardiff City's commitment to welcoming families through the turnstiles continued this Christmas as the club opened its away end Family Stand to both sets of fans for the Boxing Day clash with Coventry City.
An influx of family-related initiatives at Cardiff has seen Family Stand season ticket sales at the South Wales club rocket from less than 500 to 6,000 in just over three years.
And following the introduction of a family zone in the away stand, the club brought 2010 to a close by allowing both Cardiff and Coventry families to watch the game side-by-side.
The decision was coupled with the official unveiling of a Sony Playstation Zone in the away end concourses to provide a unique area of pre-match entertainment for travelling fans.
"We take great pride in what we have to offer the families here at Cardiff City," said Cardiff Chief Executive, Gethin Jenkins. "We have made great strides in this regard in recent years and this is recognised by The League's Family Excellence Award.
"We would like to thank Sony for their fantastic ongoing support in providing the equipment to help us with these initiatives."
Cardiff's efforts to attract young fans and families earned the club a Football League Family Excellence Award in 2010 - an award handed to clubs delivering an outstanding family experience.
And the work is set to continue in the New Year with the installation of additional Playstations and facilities for away fans.
"Cardiff City are a club that is always seeking to pursue an improvement in match day experiences for fans, in particular using football as a vehicle to strengthen community values, attracting more and more younger fans to the sport," added Steve Dalton Managing Director, Sony UK Technology Centre.
"This new initiative to engage away supporters is probably the most innovative to date and I wish this new venture every success."
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