Millwall players recently kicked off a new campaign to help foodbanks in stopping local people going hungry. The club has started to collect non-perishable food items from footballers and fans at every home game, helping Peckham Foodbank meet the increasing need for emergency food within the local community.
Millwall Captain Paul Robinson was the first to donate a few items of non-perishable food to the Peckham Foodbank at their match against Brighton and Hove Albion.
He said: "It is good to be able to help local people in need in such a simple way. Millwall fans have always been tremendously generous and the players are happy to do their bit, too, by bringing food items along to The Den at home games.
"Hopefully the Peckham Foodbank will be able to support more families through our small contribution."
Players and fans donated over 90 kilos of food at the match, enough to provide three days of emergency food to eight local families in crisis. Peckham Foodbank, which is hosted by the Southwark based charity Pecan, has fed over 1,000 people since April 2012 and saw a sharp increase in numbers of families turning to them for help over the summer, and Millwall's donation has come at a crucial time.
Peckham Foodbank Coordinator Felicia Boshorin commented: "Peckham Foodbank is delighted to be partnering with Millwall on this brilliant initiative to help feed people in crisis locally.
"We've seen a huge increase in demand for emergency food over the last year, so we urgently need more food donations. Winter is the busiest time of year for foodbanks as the finances of people on the breadline are further stretched by the additional cost of heating.
"Millwall players and fans have been so generous and we're very grateful to them for supporting us in this way."
The Peckham Foodbank will be collecting by the Blue Bus before several home game kick-offs at The Den this season.
Foodbank provides three days nutritionally balanced, non-perishable food to people in crisis. People turn to foodbanks for reasons ranging from low income to redundancy, domestic violence or benefit delay.
Everyone who comes to a foodbank is referred by a front-line care professional such as a doctor or social worker and all food given out is donated by the public. Foodbanks are run by the community for the community and receive no government funding.