Bristol City goalkeeper David James has launched the npower 'First Cap' scheme designed to reward children attending their first-ever match in the npower Football League.
Any young fan making a debut in the stands at their League club this season can receive a cap to mark the event along with having their photograph taken on the pitch before kick-off.
And James - who has been capped 53 times between the sticks for England - joined youngsters at Ashton Gate last week to give out the first caps fans and get the initiative underway across all 72 clubs.
"It is vital clubs do everything in their power to work with local communities to get the next generation of fans down to watch their local team on a regular basis," said the former Portsmouth and Liverpool Number 1.
"There are 72 Football League clubs around the country - each with great facilities for youngsters and parents.
"The npower First Cap scheme - thought up by our chairman here at Bristol City - is a fantastic way to give something to the youngster with which to remember their first game and hopefully make them want to come again and again."
Young fans interested in claiming their very own First Cap should head to www.npower.com/f1rstcap and register their details for a home game in the npower Football League.
Emma Collins, npower Head of Sponsorship, added: "We are urging any parents who haven't taken their children to a game to register with npower and make their first match extra special.
"There is a huge amount of top npower Football league action over the Christmas period, so it's a great time for parents and kids to see their local team in action."
To register for the npower First Cap scheme, log onto www.npower.com/f1rstcap