Bristol City chairman Steve Lansdown has unveiled the club's design for a new 30,000-seater stadium - and revealed it is his dream to host World Cup football.
The Coca-Cola Championship club, who announced plans to move from 21,000-capacity Ashton Gate 18 months ago, are now putting the finishing touches to the planning application that will in days go before the city council.
They intend to send out tender documents in July ahead of receiving planning permission. They want to start work on the £80million project in Ashton Vale next spring and aim for it to be completed for the 2012/13 season.
Lansdown told the Bristol Evening Post: "If you have ambitions for your club - and I do - to be as successful as you can, you need a good stadium.
"When you move into the Championship wage demands for quality players increase because you are one step away from the Premier League.
"You then realise the stadium you thought was rather cuddly, cute and traditional is just no longer practical.
"A new stadium provides extra revenue and gives you the ability to have better corporate hospitality and potential for sponsorship arrangements, everything to make you more profitable, high profile and a bigger club."
Lansdown's secondary target is to secure Bristol as a host city in England's bid for World Cup 2018 and put the region on the global map.
He said: "If it's to be held in Europe again, then England has a great chance.
"Assuming we're successful, Bristol will be a host city and I just think that's too big an opportunity to miss.
"We're talking about the biggest worldwide event with all the publicity that goes with it. You just cannot buy that sort of advertising."
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