When Southend United step on the field with Walsall tonight there will be a different feel to their home kit.
The Shrimpers will become the first club to wear a purple shirt as they help publicise Rotary's global fight to eradicate polio.
The shirts have been supported by the club's main sponsor Insure and Go and will bear the message End Polio Now.
The Rotary campaign to eradicate polio is also known as 'Purple Pinkie' because during mass vaccinations in the remaining endemic countries, any child receiving the life-saving vaccine is identified by having their finger dipped in purple dye.
The match at Roots Hall has been designated as an 'End Polio Now' Family Day as they continue their support of the charity which has so far raised £376 million to fund polio immunization activities.
The Rotary Club of Southend-on-Sea has been selling Purple wristbands for £1 embossed with the words "Rotary - End Polio Now - SUFC" and these will be on sale from the Blues Box Office, the Club Shop, Shrimpers Bar and around the ground today and afterwards by clicking here.
Every £1 raised in this campaign will buy five doses of the special anti-polio vaccine. These children will be protected against polio - forever.
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