As unfazed as he is unaffected by the attention his goalscoring prowess has been attracting during the early stages of his professional career, Swindon Town's Charlie Austin is simply getting on with the job of putting the ball in the opposition net - though the phrase 'simply getting on with the job' is perhaps an understatement.
In the 14 months since he swapped life as a bricklayer (while playing part-time for non-League Poole Town) for a full-time career in football, Austin has hit 34 goals in 58 League and Cup games - seven of those appearances as substitute.
That tremendous goal return has not only brought plaudits from all around the 21-year-old striker but also brought scouts from big clubs flocking to the County Ground.
And that in turn has led inevitably to rumours that he could be about to make another swap - this time switching from npower League 1 to the top flight.
It's a prospect that Austin refuses to consider. "If you start getting thoughts like that into your head," he told football-league.co.uk, "you just won't perform. So it's never in my mind. It's my job to score goals for Swindon Town and that's all I think about.
"I've had great support from everyone at the club since I got here and I'm delighted that I've been able to carry on scoring after getting a fair few goals in my first season - and hopefully there are a few more to come this season."
Austin recorded 20 goals last term and to date has 14 to his name in the current campaign, 11 coming in his last 13 games - and all this despite missing a month of the season due to a shoulder injury.
Since returning to action in mid-October he has failed to find the net in only two of his 12 games, his consistency putting him in line to comfortably top his 2009/10 total.
More important than his own goal tally, however, is his desire to help Swindon go one better than last year's Play-Off Final defeat at the hands of Millwall.
Austin uncharacteristically missed a fine chance to equalise during that 1-0 Wembley reversal, but - very much in character - he did not get ruffled by his mistake.
"It was obviously disappointing to miss a chance at Wembley," he said, "but I didn't dwell on it, I just dismissed it from my mind and got on with the game.
"That's all gone now, it's a new season and we're trying to move up the League after a bit of a slow start in terms of results.
"After last week's win against Sheffield Wednesday we're five points off the Play-Off places - and it's such a tight League that we definitely believe we can get up there."
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