Dagenham & Redbridge are slashing their prices ahead of the visit of Milton Keynes Dons this Saturday as part of their annual 'Daggers against Racism' fixture.
Terrace tickets for the npower League 1 meeting have been dropped to just 99p for adults and 25p for concessions in a bid to encourage the local community through the turnstiles and to sign up against racism.
Working with national partners such as Show Racism the Red Card, Kick It Out and The Football League, the two clubs have agreed to the de-segregation of the crowd, giving all supporters the chance to mix and back the cause.
"Over the years the club has tried to reach out to all members of our community from whatever background and of all ages," said Daggers Managing Director, Steve Thompson.
"We are renowned as a family, friendly club and days like these help to reinforce that position.
"We were recognised by the London Borough of Barking & Dagenham with the Borough Recognition Award for our services to the community for which we are very proud."
Guests at the game will include the Mayors of Barking and Dagenham as well as Milton Keynes with representatives from The League and talkSPORT presenter Mark Saggers also attending.
The guests and directors from both clubs will add their signatures to a 'Sign Up' board at half-time declaring their stand against racism, whilst fans can put their names on similar petitions around the ground.
Face painters and free health checks before kick-off plus tickets in the seated stands at just £9.99 for adults and £4.99 for concessions are expected to produce a bumper crowd.
Gavin Megaw, Director of Marketing and Communications at The Football League, added: "The League is very proud of the work done by Dagenham & Redbridge Football Club to tackle the issue of racism and support its local community.
"We are delighted to be backing the anti-racism day and I would encourage fans of all clubs to head to the game and show their support."
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