Attracting new fans, and welcoming back others who you might have lost, has to be at the top of the agenda for football clubs who rely on decent matchday attendances to keep the wolf from the door. That's why I was so pleased to see Yeovil Town try something different this week.
The Glovers decided to lay on free coach travel for fans that wanted to go and watch their side play Leyton Orient in the Southern Area semi-final of the Johnstone Paints Trophy at Brisbane Road. The lure of no travel expenditure led to 815 supporters making the trip to East London to support their side, and although it didn't pay off with a win, it was still a marvellous idea.
Hopefully those that travelled will continue their support in home games and encourage their friends to follow suit, and get behind their local side. I know that Gary Johnson is really frustrated at the drop in attendances at Huish Park and I applaud the inventive way that they're trying to get fans back on board.
Morecambe this week offered free entry for their match against Dagenham and Redbridge - which was just brilliant - and these kind of gestures are sure to sit well with those all-important floating supporters. Once they're tempted back, hopefully they will fancy more trips to see their side in action, rather than staying in to watch the highlights on TV.
Yeovil were attracting bigger attendances in the Conference and npower League 2 than they are now, and that might be because they were winning silverware at those levels. Proper fans stick by their club through thick and thin, so with a bit of luck this week's kindness of the club's part will help attract a few of those lost souls back to home games too.
Swindon Town fans are turning out in their droves to see their team mount what's looking like a serious promotion campaign and right now they're being treated to some lovely attacking football and plenty of goals.
Manager Paolo Di Canio is reportedly unhappy at the prospect of losing some of his loan stars this month, though. The Italian has offered to fund some of the signings with his own money, promising £30,000 of his own cash to make sure he gets the players he thinks he needs. It's never dull with Di Canio around is it?
If you can spare that amount good luck to you, but I know my missus wouldn't be too happy if I started to stump up my own money. To be honest, even if I was rich enough not to miss it I'd still think twice because as we all know football clubs can be pretty quick to get rid of you if they don't feel things are working out.
Imagine paying £30,000 of your own cash, and then being shown the door without ever seeing it again? Surely Paolo will get a cheeky clause written into the deal promising it him back if they part ways?!
Either way, it's a cracking offer from a man that clearly believes in his players, and their ability to go up this season. Di Canio's offer to fund signings himself is the kind of proposal that will definitely get the supporters on his side too, so it's an intelligent move.
I did feel sorry for Doncaster Rovers this week, losing manager Dean Sanders to Wolverhampton Wanderers, but I can't blame Dean for going. It's a really good opportunity for him to develop as a coach at a higher level.
Chairman John Ryan stuck with Dean following their relegation and he was making some really sensible decisions; ditching high earners who weren't dedicated to the cause and replacing them with talented, hungry, young players. Donny are riding high and it's down to the excellent management Dean Saunders had been undertaking at the club.
What do they do now? It's a huge call for John Ryan to make. He has to get this decision right, because they can go up this season with the right man at the helm.
I wonder if the prodigal son is primed for a return to Yorkshire? Sean O'Driscoll is loved by Doncaster fans and he would, I imagine, be a very popular choice should they try and tempt him back. Normally you warn people that it's never as good the second time around, but Eddie Howe is putting paid to that theory down at Bournemouth at the minute, so maybe it would be the best move for all concerned if he headed back to the Keepmoat.
Last but not least I'd like to wish Dean Furman the best of luck at the African Cup of Nations. The Oldham Athletic midfielder won his first cap for South Africa in September, and his country have selected him to play in the upcoming tournament.
It's a blow for Oldham to lose him, but when your country come calling it's something I don't think you can turn down.