Southend boss Paul Sturrock hailed his strike duo Gavin Tomlin and Britt Assombalonga after they continued their scoring streaks to fire the Shrimpers to a 3-1 win over Rochdale at Roots Hall.

Assombalonga struck first then Tomlin slotted the ball in to the bottom right-hand corner of the net from eight yards out before Assombalonga turned provider and teed up Marc Laird for the third.

"The two of them are on fire at the moment and it's great to see," said the Shrimpers boss. "Gav has been quality for us all season but he's now getting rewarded with goals which is great to see. He's got five in the last week and has been class alongside Britt who just has no fear.

"He's a young player who has a big future in the game and I'm delighted their latest goals helped us get back to winning ways at home because our results here in the league just recently hadn't been the best."

Rochdale actually took the lead at Roots Hall just after the break when when Phil Edwards' right-wing cross picked out Terry Gornell who headed home at the far post.

However, Southend were back level seven minutes later when Assombalonga's 20-yard shot flew into the back of the net for his 12th goal of the season and just 60 seconds later Tomlin made it two.

Southend then made sure of the win in the 79th minute when Assombalonga played in Laird who chipped the ball over the advancing Lillis.

And the way his side threw away the lead infuriated Dale manager John Coleman, whose side have not won at Roots Hall since 1985.

"We shot ourselves in the foot, we are so indecisive with what we are doing and with our full-backs pushing forward when we are winning away from home there is just no sense in it at all," said Coleman.

"We have conceded far too many goals away from home and ultimately that could cost us where we want to be at the end of the season. We are not good enough defensively and we are gifting teams goals, you can see that today and until we improve or get better players it will be a difficult season."