Former Leicester City star, Alan 'The Birch' Birchenall has announced the details of his 30th annual charity run which is dedicated to raising funds for Help for Heroes - the official charity of The Football League.
The Birch is aiming to complete at least 50 laps of the Walkers Stadium during the 90 minutes before City's last league game of the season against Middlesbrough on May 2.
And the local legend - who is traditionally backed by City fans, the team and celebrities - admitted narrowing down a charity for this year's event was tough but that Help for Heroes is a more than worthy cause.
"Every year I have said it is my last run - after 5, 10, 15, 20 and 25 years," he said. "However, after completing 29 runs - I can't believe it - I'm still on this planet, so I'll have to do the run again!
"Once again, it has been difficult to choose the charity as there are so many worthwhile causes, but the proceeds of my 30th run will go to Help for Heroes.
"I have been to funerals of service people on behalf of Leicester City and it seemed only right that we dedicate the 30th run to Help for Heroes."
The Birch was joined by representatives of the armed forces for the occasion as he unveiled his plans for the 30th run.
Founded at the end of 2007, Help for Heroes generates money to help rehabilitate members of the Armed Forces injured in the line of duty and to date, it has raised over £40m.
Help for Heroes was selected as the official charity partner of The Football League at the beginning of the season by football fans via an online vote on The League's website.
"Thank you to Alan and the very best of luck for your charity run. Your support will make a huge difference to some incredible heroes," said a spokesperson for Help for Heroes.
"Your help and the help of everyone at The Football League helps us provide direct and practical support for our injured service personnel.
"We may not be able to prevent our blokes from being wounded, but, together, we can help them get better. Thank you from all at Help for Heroes."
To support Birch's run and Help for Heroes go to his fundraising page: www.justgiving.com/birch2010
Help for Heroes has been selected as the official charity partner of The Football League for the duration of the 2009/10 season click here for more information