Nicotinell is the Official Nicotine Replacement Therapy of The Football League having agreed a two year partnership to help fans give up smoking following the smoking ban imposed at stadiums throughout The Football League at the start of Season 2007/08.

'Nicotinell have created a promotion entitled Matchday Rituals. Fans can win a season ticket every week of the promotion and a share of £100k for their club's community initiative. Full details can be found at  www.matchdayrituals.co.uk.

Commenting on the deal, a spokesperson for Novartis said: "This new partnership between Nicotinell and The Football League should benefit everyone. Eight winning clubs will see a cash injection but all clubs should see a more pleasant environment for families to enjoy football and help the long term health of a club's loyal fan base."